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Mobile app development is growing fast, and 2025 is set to be a big year for new trends. To stay competitive, developers and businesses need to keep up with the latest changes. The mobile app industry is expected to reach around $935 billion by 2025 (source link). That’s a huge number and shows just how much users rely on apps today. The trends we’ll look at in this article are reshaping how apps work, how users interact with them, and what features they expect. From personalized AI to immersive experiences, these trends offer powerful tools for developers to create standout apps. 1. Personalized AI Models Personalized AI models are quickly becoming a major trend in mobile app development. These models allow apps to learn from each user’s behavior, preferences, and habits. This means users get a unique experience that feels tailored just for them. Imagine opening an app, and it already knows what you’re looking for based on your past actions. This is what personalized AI can do. It mak...

The government has briefed senior diplomats from the United States and European nations, including the United Kingdom, Italy, France, and Germany, on the  Pahalgam terror attack . Diplomats from Japan, Qatar, China, Canada, and Russia were also present. They were briefed on India's position and events of the past 48 hours, as well as Delhi's first response - diplomatic measures that include  revocation of visas  and  suspension of the Indus Water Treaty . Foreign Secretary Vikram Misri led the 30-minute meeting that included sharing of material indicating Pakistan's involvement in the worst terror attack on civilians in decades. Pak's involvement was also flagged by Major General Yash Mor (retd.), a defence expert who told NDTV the attack needed military-level training and  bore the hallmark of the ISI . The Thursday briefing came hours after a strong statement by Prime Minister Narendra Modi. The PM, at a government event in Bihar, put terrorists worldwide on n...

Tinder has launched an AI-powered interactive feature called 'The Game Game,' which allows users to practice flirting in simulated romantic scenarios. Launched this month, the feature is currently available only to iOS users in the United States for a limited time. The game is part of Tinder’s broader push to incorporate artificial intelligence into its dating experience and is built using OpenAI’s GPT-4o and GPT-4o mini models.   As of now, The Game Game is not available outside the US, including in India. Tinder has not confirmed if or when the feature will be rolled out globally. The company is expected to evaluate feedback from this limited launch before making further decisions.     AI as a flirting coach   According to  Business Insider , The Game Game invites users into fictional role-play settings—such as a grocery store or an airport baggage claim—where they engage in voice-activated conversations with AI-generated characters. The game scores users base...

 

  In an era dominated by digital interaction, Gen Z is crafting a new playbook for romance—one direct message (DM) and meme at a time. Unlike previous generations who gravitated toward structured dating apps, this cohort is forging connections organically through social media platforms like Instagram, TikTok, and Twitter, using humor and relatability as their primary tools. DMs: The New Love Letters For Gen Z, sliding into DMs has replaced swiping right. Eschewing the pressure of traditional dating apps, they favor the casual spontaneity of messaging someone directly. An Instagram story reaction or a witty comment on a post often sparks conversations, allowing relationships to evolve without formal intent. This approach mirrors their desire for authenticity, as DMs foster a sense of familiarity and ease, turning digital interactions into meaningful bonds. Memes: The Universal Language of Connection Memes have become Gen Z’s love language. These bite-sized, culturally resonant image...

In a significant move to uphold digital advertising integrity, Google suspended 2.9 million advertiser accounts in India and removed over 247.4 million harmful ads in 2023, according to a report by   The Economic Times . This sweeping action underscores the tech giant’s efforts to combat misleading content, fraud, and policy breaches in one of its fastest-growing markets. The crackdown highlights the challenges of maintaining a safe online ecosystem amid India’s rapidly expanding digital economy. Unprecedented Scale of Enforcement The removal of 247.4 million ads—ranging from deceptive promotions to harmful content—marks one of Google’s largest enforcement drives in India. The suspension of nearly 3 million accounts reflects the platform’s zero-tolerance approach toward violations of its advertising policies. While Google has not disclosed a direct year-on-year comparison, the figures suggest a growing focus on India, where internet penetration and digital ad spending are surging. ...